Behind the B: How We Became a Certified B Corporation™

Behind the B: How We Became a Certified B Corporation™

We’re officially a Certified B Corp™ — and a Public Benefit Corporation, too. Go behind the scenes of our 14-month journey to build a company that’s as good as the gear we make. With help from CU Boulder’s MENV students and a whole lot of heart, we dug deep into our impact, our values, and what it really means to use business as a force for good.

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