The Road to Sustainability

It’s time to think differently about how apparel is made. To look not just at today, but to the future and what our lasting impact will be. With every Town Hall Outdoor Co product we create, we’re striving to make the planet a better place. And it’s a work in progress. Every day, we learn something new. We’re constantly challenging ourselves to make the right decisions. Decisions that help us to reach our goals of being an earth-friendly, responsible manufacturer. It’s not the easiest route, but it’s worth it in the long run.

Recycled Materials

Using recycled fabric is just the beginning. We search high and low for the best previously loved components for our products (recycled zippers, pulls, you name it) to help lessen our manufacturing impact. Each product we make contains a minimum of 75% recycled materials. But we believe in thinking big, so we’re working hard to make that percentage even higher.

Responsible Packaging

We’ve ditched the traditional way of thinking about packaging. Our products ship in 100% recycled packaging. No more polybags. No more hangtags. No extra packaging to send to the landfill. We’ll make sure you have all the info you need about our products right here on our website.

Plant Positive

Making new products leaves a footprint on the planet, but that doesn’t have to be the end of the story. We believe we can create positive change in the apparel industry, and it starts with doing things right from the start. Smart decisions at the beginning of the product life cycle means less damage at the end. In the first year of our production, we’ll measure our impact, a.k.a. our carbon footprint. Then we’ll purchase community-based carbon offsets to offset our impacts. Beyond that, we’ll purchase more to ensure we’re actually helping the planet, not just offsetting our impact. We’re striving to keep our products out of landfills and in circulation by creating long-lasting products that become coveted hand-me downs. Being planet positive means being committed to making sure our positive impacts outweigh our footprint.

Constant Evaluation

Sustainability is a process. It’s not a simple “to do” list. It’s what we live for, to always strive to do better than the day before. That’s why our team is always measuring our impact, from tracking manufacturing emissions to evaluating shipping impacts and everything in between.

And That’s Just the Beginning

Where do we go from here? Once we have our baseline after our first year of production, we’ll use that to build on what we’ve learned, so we can do better the next time around. Community-based carbon offsets are a great way to balance our impact, but we need to go even further by lessening our carbon footprint in the first place. The less carbon we emit, the less of an impact we make. The less of an impact we make, the fewer carbon offsets we’ll need. Then, by 2024 our goal is to use 100% recycled materials. Creating products with planet-first standards takes extra time and effort. It takes commitment. We’ve got some lofty goals and even higher standards. But we believe it’s worth it. Our planet’s future is worth it. And our kids are worth it.

The Proof is in the Partnerships

Public Benefit Corporation

Public Benefit Corporation

Prana Sustainable Packaging Coalition

Prana Sustainable Packaging Coalition 

WRAP Gold Certified

WRAP Gold Certified