OUR STORY
Gear that keeps kids outside longer
From powder stashes to puddles, from ski hills to playground slides, kids go all in when they’re outside. So we design gear that works as hard as they play. All to serve one mission: so that kids can stay out longer and fall in love with the outdoors.
Why We Started Town Hall
The idea for Town Hall was born when three, mountain-town, outdoor apparel pros became parents and quickly found themselves painfully aware that no one in the industry was laser-focused on kids.
Most kids’ outdoor gear was just adult gear, shrunken to size. Shrink it and pink it and call it a day.
So we took our 25 years of experience designing technical apparel for grown-ups and set out to build outerwear made specifically to fit kids’ bodies and keep up with how they move and play.
Our founders Robin Hall, Joe Solomon, and Jay Lambert.
As parents, we knew gear had to keep kids warm and dry.
But just as important, it had to be comfortable enough that kids kept it on. Because gear doesn’t work if it’s left in a snowbank.
What started as a focus group with kids on picnic blankets in a Steamboat park became a brand now carried by REI, featured in TIME, and trusted by families from Massachusetts to Montana.
Too many family outdoor adventures get cut short because the gear doesn't live up to the promise. That’s why we built Town Hall.
Our Brand Promise
We're not trying to be the biggest kids' outerwear brand—we want to be the most trusted. The brand families talk about on the chairlift. The gear that becomes part of their outdoor story.
Our Unique Approach
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Kidsumer Insights
Inside Scoop
Shop For Kid-Inspired GearGear designed by kids, tested by kids, and loved by kids, which makes everyday life a little easier for parents. Our Kidsumer Insights program brings together thousands of kids who live and play outside in all conditions. We sit down with them, listen closely, and invite them to share what they love, what annoys them, and what they’d change. The result? Gear that keeps kids comfortable in all elements, so they can love being outside.
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RePlay Program
Reuse and Repurpose
Turn Outgrown Gear Into CashIf you’ve ever blinked and realized the sleeves got shorter overnight, you’re not alone. Kids grow faster than gear wears out. When it’s time to size up, RePlay lets you turn used gear into credit toward what’s next — while we pass it along to another family.
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Town Hall Ambassadors
Love Outside Team
Apply to Be An AmbassadorOur Love Outside Team isn't just about gear, it's about building a crew of young adventurers who help us spread the word about loving outside. We partner with kids who share our passion for outdoor adventures and love to share it with others. These young ambassadors test our gear, share their stories, and help other kids discover what it means to love outside.
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Sustainability
Planet-First Promise
Dive into our sustainability PracticesGood gear shouldn't come at the planet's expense. We use recycled materials and build things to last because the mountains our kids are conquering today should be preserved for their kids too. We're B Corp certified and 1% for the Planet members, and we’re proud to share that because we believe kids deserve gear that's good for them AND good for the planet they'll inherit.
Our Values
Kids Come First
Kids aren’t small adults, and they shouldn’t be dressed like them. We design our gear around how kids actually move, play, and grow. Every detail starts with their bodies, their independence, and their comfort — so they can focus on being outside, not distracted by their gear.
Built to Last
Hand-me-downs should be coveted and passed along with epic tales of adventure. Built to outlast kid after kid after kid. Designed to be worn hard, washed often, and passed down again and again. Fewer replacements. Better value. Less waste left behind.
Care for the Places We Play
The outdoors isn’t a backdrop. It’s the reason we’re here. From recycled materials to responsible manufacturing to our RePlay programs, we make choices with the long view in mind. Because the places our kids love today are the ones they’ll inherit tomorrow.
Community Is How We Operate
This brand was built with people, not just for them. From kids who help shape our designs to local retailers who know their communities, Town Hall grows through connection. Strong relationships make better products and a better business.
What's in a Name?
A town hall is a place where everyone can gather, has a voice and can be agents of change. Community is pretty important to us. It’s where ideas are generated, and people look after each other. What we do affects our neighbors, so we make sure we’re positively impacting those around us. We’re all in this world together. Let’s make the most of it.
Welcome to Town Hall. Everyone is welcome here, and we can’t wait to see you out there.
Dont' just take our word for it
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Got a Kid Who Loves Being Outside?
Whether they're future Olympians or professional puddle-jumpers, we're here for it. Every kid deserves gear that works as hard as they play—and every parent deserves gear that actually delivers on its promises.
