Why Town Hall?
We would never say that starting a business is easy. But the best thing we ever did as a Town Hall team was to align early on our purpose and start this business from the heart, laser-focused on our strong core values. So, why are we making sustainable kids outdoor apparel? The story is one of fear, risk, passion and love.
In the summer of 2018, two of the co-founders of Town Hall were blissfully deep into strong careers at a small(ish) outdoor brand in Steamboat Springs, Colorado. Raising adventurous and passionate kids, giving back to this great community and spending tons of time outdoors, there was never any intention of leaving Steamboat. So, when an announcement came that the brand was moving to the big city, there was surprise, fear and a lot of tears.
A passionate entrepreneur and dear friend in town grabbed ahold of the two co-founders and said 'Well, what are you guys going to start? How are you going to keep jobs in Steamboat and continue building and giving back to this community that you love so much and that loves you?'
The Venn Diagram
After much soul-searching and many great meetings on chairlifts, in downtown garages and on barstools, the two co-founders realized the entrepreneur was right - they couldn't leave Steamboat and they indeed wanted to help the community and the planet. So the three started honing their plans together.
They looked high and low for opportunities and thought deep and wide about their passions and skillsets. White space in the industry? Gaps in the marketplace? Those were indeed important, but they needed something more. Something that made them leap out of bed everyday and something that really made an impact.
What came together next is now, fondly known as the Town Hall Venn Diagram. The founders asked themselves three questions:
1) Why are we staying in Steamboat? It's this great community and we want our kids to continue to grow up here.
2) What are we good at and what do we enjoy? Between the three of us, we are good at creating outdoor apparel, we love the outdoor industry and, thanks to the entrepreneur, we know how to start a business.
3) What are we passionate about? The planet. We can't just create stuff to create more stuff.